Opinionated Intelligence
for modern retail
Know which orders
actually made money
How did Friends & Family weekend perform?
Digital sales rose 14% to $8.70M — the strongest weekend this quarter.
Powered by Sundial’s Root Cause Analysis™
Make promises the
network can keep
Can we offer same-day for Saturday’s launch?
Yes in 31 metro zones — not network-wide.
Across the last eight comparable launches, those zones delivered 96% on time with $8.40 contribution per order. Opening every store would have delivered only 87% on time and $2.10 per order. Activate the 31 zones, cap order intake by scheduled pick capacity, and fall back to next-day elsewhere.
Catch phantom inventory
before customers do
Why did BOPIS cancellations jump in Metro West?
74% of the increase comes from 19 stores and 42 fast-moving SKUs.
The shared cause is late receiving confirmation after Thursday deliveries: one-unit inventory becomes available online before it is reliably shelf-ready. Apply a one-unit promise buffer to those SKUs, trigger targeted cycle counts before Friday peak, and fix the receiving event feeding available-to-promise — without hiding inventory across the whole fleet.
Find growth beyond
channel shift
Did pickup increase customer value?
Pickup customers spent 2.3× more — but most were already your best customers.
After matching on prior spend, frequency, geography, and product mix, pickup increased 90-day contribution by 7%. Keep the convenience, but spend promotional dollars on customers likely to add a trip — not customers who would have bought anyway.
One order truth,
every team aligned
Why do Digital and Finance disagree on weekend performance?
Digital’s $8.70M ordered, Finance’s $8.11M recognized, and Store Ops’ 31,400 picked units are all correct — on different clocks.
Sundial resolves 112,604 order lines into one $1.82M realized-contribution view, preserves each team’s drill-down, and sends six owner-specific actions before the morning trading meeting.
resolved at order-line level
112,604 order lines
Ordered
$8.70M
Recognized
$8.11M
Contribution
$1.82M
One order clock · exceptions stay visible
one truth, owner-specific actions
Digital
Contribution & conversion
Store Ops
Pick load & failed picks
Supply Chain
Routing & promise risk
Merchandising
Protected inventory
Finance
Recognized contribution
Customer Care
Broken-promise outreach
& so much more....
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